With a new stand concept at BAU 2009 in Munich
The international exhibition BAU for the construction professional took place from the 12th to the 17th January 2009 and set new records with a total of 211,000 visitors. The global sense of crisis was therefore impressively defied which was also clearly noticed by the heavy congestion on the SCHOMBURG stand. Affected by a positive prevailing mood, a number of new contacts were able to be netted and existing customers groomed and developed.
The new stand concept primarily had a hand in this and invited a feel good factor and inspiration. The focal topics were all about THERMOLUT (energetically significant restoration) and AQUAFIN-2K/M and UNIFIX-S3 (balcony system with a 10 year guarantee) and featured two comfortable lounge areas with the possibility to retreat specifically for intensive discussions and to gain detailed information via multimedia support. In the external areas there were individual product stands that informed about further product ranges and presented our new foil "bags" for small and large pack sizes, that have been available since january.
As a second detail in the foreground, a large Black Box served as a means to introduce this years concept. The integrated natural stone water wall created an inviting atmosphere so that our visitors happily stopped for a long time at our place to linger. A clear sign therefore that water is the central element of our creation and does us good when in the right place but is however best avoided in the wrong place...
Contributing strongly to the success of the ubiquitous feel good atmosphere on the stand was also the stand team that stood in the wings with great motivation and competently and informatively catered for the creature comforts.
A big thank you to our customers, visitors and all those that made our exhibition presence a worthwhile activity.